So, I earned $15,354 on AppSumo. Here are 3 reasons why I won't ever do that again 🙈
I mean... I like the money, but this is too wrong.
1/3 Crazy commission.
I wasn’t able to find out the exact amount of the commission because they made it shady. But people say it is 70%.
Don't get me wrong! I’m OK with giving a cut for having new clients. My affiliate programs have always been ~50% more generous than the average market.
But hey. They just took all my money lol 🙂
2/3 Low-quality clients.
People come to AppSumo NOT for products.
They come for bargains. For the emotions of buying something crazy cheap 🤑
These people are not product guys. They are gamblers.
If you are making SaaS you want to avoid this audience AT ALL COST. These people won’t contribute good to your community.
They will ask you for more and more features and integrations because they want to have a cheap 1000-in-1 tool to pay less.
They will complain a lot because they feel like you are obliged to them.
They will ask a lot of questions and never read guides.
The most important, they will distract you from what your real audience need.
Don't get me wrong. I'm not blaming these people or calling them bad. I'm blaming AppSumo which was designed to encourage this behavior.
3/3 Crazy churn.
Out of 210 sales, 71 people asked for a refund. 33%! 😬It means people bought it because they were under heavy emotions or misled. They did not want it really. Or they just wanted to trick me. All this sounds unhealthy.
I need people who are genuinely interested in my product. People who want it to become better. The ones who will support me and my work. These people are the foundation of my SaaS.
AppSumo gives you gelatin instead of concrete for your foundation 🫤
About LTDs in general:
Although I disliked my AppSumo experience, I adore the idea of selling SaaS LTD and I will do that again for my SaaS Paracast.io. It is a great way to build an initial audience around your product and get a cash injection. If you do not want to miss that guide, make sure you are subscribed to this newsletter 😺
Congrats on making $15,000.
How much did you make with the 50% from your affiliate program?
We have MANY amazing customers but a few overly demanding ones which we are banning / removing.
I wouldn't call it churn but more we have a generous refund policy (60 days) and many customers who love to try out new cool software like yours.
Noah (CEO at AppSumo.com)
Can you tell me how much you made...
You said 70% cut on your product so is it 4,500$?